This strategic partner is among the first of broadcast partners with Riakt's experimental FlingU campaigns.

The project went live in August '07 at the NFL Opening Kickoff events in downtown Indianapolis. More than 60,000 were in attendance at the event which presented Riakt's first opportunity to test its newly developed mobile marketing strategies.

Check out the Extras section on the right for pictures from the event.

• Monument Circle overhead
• Faith Hill calling out the audience
• Huge crowd seen from the stage
• Stage view from the crowd
• Night falls and giant screens light up